Business Cards Are Basic

Data Enhancement

If you’re hosting an event in New York City, do you invite everyone in the state of “NY” or limit your criteria to the city of “New York”? If you’re tracking additional details such as “metropolitan region” you have a much better chance of attracting the right audience.

Business cards typically contain basic details. Most organizations with sales and marketing technology solutions rely on their data for list segmentation purposes. Without additional details it’s extremely difficult to create effective marketing campaigns, event invitations and ensure that your thought leadership is reaching the right audience.

To help you think about enhancement data points, consider the list below. Dispatch Digital Concierge can append your existing data with meaningful data points you care about. It also makes your segmentation much more accurate providing better results including event attendance, email open and click rates, exposure of your brand and even revenue. On the negative side, if you send irrelevant digital content to the wrong person you run a high risk of alienating them via unsubscribes.

• Add photos, logos to existing records
• Social media accounts
• LinkedIn & Company web profile URLs
• GPS coordinates
• Metropolitan/geographic region
• Convert IP addresses to physical locations
• Contact job “function” vs. job “title”
• Annual revenue, ownership, # employees
• Industry (NAICS, SIC)