Clean, confident data starts with a plan. Data governance is critical for sales and marketing applications. The ultimate goal of any application is to provide actionable intelligence. Governance is a framework that ultimately ensures that the data used to generate reports and dashboards is reliable.
We help our clients understand the benefits of data management, work with decision makers to illustrate the value proposition and establish buy-in, help prioritize the most concerning issues and illustrate the business case for an on-going, well-defined data governance strategy.
Data governance starts with a centralized strategy and on-going adherence to that strategy. It involves evaluating the people, the processes and the technology involved with your organization's data. We help you identify stakeholders who will oversee the day-to-day data practices and outline the processes for collecting, storing and using information to execute reliable decision making.
Effective data governance involves maintaining data quality throughout it's life cycle. It relies on creating well-defined processes to maintain authority and control. It also ensures that users are familiar with (and follow) the established governance policies.
Virtually everyone in your organization has a role in maintaining high quality information. Key roles include data stewards, stakeholders and ultimately, the owners of the data. Your objectives, your applications and their capabilities also help shape your governance policies.
When applying data governance to sales and marketing applications, consider the following:
When adding a new contact, should their email address be required?
What types of fields are used for input and updates?
Who determines whether a new value is added to a pick list?
Does everyone format phone numbers the same way?
Do you have a standard naming convention for company names? Job titles?
When was the last time a particular record was updated? What was updated?