Hosting an event in Los Angeles? DON'T invite everyone in the state of California.
Avoid the "Unsubscribes"
It takes tremendous effort to build a solid collection of contacts and prospects. Once your recipients unsubscribe from your communications, you've lost an incredible opportunity and can no longer share information that might be helpful to your audience.
Avoiding the "unsubscribes" requires that you deliver the right message to the right audience at the right time. Easier said than done.
Our concierge has years of experience mining CRM data to build a strong, accurate list of members. Appending records with enhanced data points adds substantial value and substantially increases email opens, clicks and positive invitation responses.
Too often, CRM administrators and marketers have very few data points to use for segmenting purposes. As a result, recipents receive emails that aren't helpful. "We're hosting an event in Los Angeles. Let's invite everyone in the state of California."